ZEROBARRACENTO is a gender-neutral zero-waste brand envisioning outerwear as a service.
The fundamental values of the company are 0% waste and gender on the one side, and 100% traceability, transparency and inclusiveness on the other side. In addition, the hundred percent stand for 100% sustainability, an issue that has been at the core of the brand since the beginning.
Following the product principles of the brand, the clothing lines need to be clean, essential and sourced locally. Therefore, the company is exclusively using materials coming from certified suppliers. To guarantee short transportation ways, every step of the design, product development and manufacturing takes place in Italy and factories are chosen in such a way that they are close to the place where the raw materials have been sourced. Moreover, the selected suppliers operate in the cities/regions which show the highest level of expertise in working with sustainable materials. For the organic and recycled wools, Biella and Prato have been chosen as supplier districts for instance.
All material inputs are certified, of high quality and flow through a production/consumption chain that is circular. In addition, every product is self-complementary, designed to last and fully traceable throughout the value chain. One of the materials is Newlife™, a certified yarn, made from 100% post-consumer bottles.
The patterns of the textiles are developed with a zero-waste design technique that eliminates textile waste at the design stage, an approach that contributes to reduce the use of natural resources. Usually, around 15% of textiles go wasted in the production process of fashion clothes. The technique involves eliminating waste by removing accessories (no buttons, no zippers, no hooks and eyes) and included the selvedge when sewing the garments. This way the final products are finished up with just a few seams.
The packaging is made of compostable mailers, eco-friendly tissues and stickers. The compostable mailers are made from a combination of PBAT, a bio-based polymer which is compostable, and PLA which is made up of plant materials such as regular field corn and wheat straw. These are certified and incredibly low-impact resources. Both the tissues and stickers are FSC Certified, acid free and made with soy based inks.
ZEROBARRACENTO designs and produces genderless and timeless pieces with a focus on unstructured shapes that are designed for a relaxed take on life. This approach is mirrored in the company’s DNA: A place outside of gender, age and time.