Fashion

  • 4 August 2022

    MAFRIC

    INNOVATION IN THE WORLD OF SUSTAINABLE ITALIAN FASHION   Founded in 2019 by Giovanni Lucchesi after returning from a year-long volunteering experience in Zambia, Mafric is an ethnic-ethical clothing line with an ambitious mission: to promote the employment of people in fragile situations, while conveying a message of multiculturalism, inclusion and sustainability through fashion.    Mafric creates its collections starting from fabrics with prints reminiscent of the colours and patterns typical of Africa, combining them with plain-coloured fabrics to create garments that combine purely Italian style and quality with the exotic colours of distant cultures. The garments in the collections are made exclusively by social tailors located in the Milan and Como areas, where people from highly vulnerable backgrounds, especially women and migrants but also ex-convicts and people with mental and physical disabilities, learn the trade of professional tailors. In this way, Mafric is personally committed to making up for the lack of social vocation on the territory that characterises most fashion companies in Italy, which neglect the impact their production has on workers and the community. With great commitment also in terms of environmental sustainability, Mafric adopts circular economy dynamics through the use of recovered fabrics and recycling and upcycling processes thanks to collaborations with organisations that have been working in these fields for years. By adopting the principles of Slow Fashion, i.e. slow, ethical and solidarity fashion, Mafric aims to offer an alternative production and consumerist model as opposed to the increasingly criticised Fast Fashion, i.e. fast disposable fashion, whose effects are detrimental to both the environment and society.   Numerous small local projects with a mission and commitment similar to Mafric’s already exist, what distinguishes Mafric from the others and makes its project unique and innovative, is its modus operandi and the ambitious goal it sets out to...
  • 20 July 2022

    The New TRICK

    During the Circular Threads report presentation held last June, among the many speakers who spoke was Alessandro Canepa of Fratelli Piacenza, who told about the company and the TRICK project they are pursuing. Fratelli Piacenza was founded about 250 years ago and has naturally evolved a lot over the years. From 2017 to 2019, the company has had a 38 percent increase in turnover and has reached an average price of about 60 euros per meter, and it is continuously growing. This growth is also due to the fact that they work in both the men’s and women’s markets with a major effort to expand production capacity, but above all, service, because more than 35% of production is customized and therefore made specifically on customers’ requests. Customers of Fratelli Piacenza belong to the luxury world, so the company’s market is basically luxury, which has been growing strongly in recent years especially in the Middle East. Who are their customers? Those who are called “Henrys”, that is, those who have high purchasing and earning power, and they are also those customers who have a growing focus from a cultural point of view on sustainability issues and green issues in general. So, in essence, it is a trend with a strong impact on those who want to serve this type of market. The UNECE considered that for the production of green products, traceability is one of the essential factors, particularly in the value chain such as textiles, which is usually very long. As is already well known, the textile and fashion industries have a significant impact on the climate, when, however, Canepa pointed out, they do not adopt the correct policies to respect the environment. For example, there is a strong difference between consumption and use of water, in fact, he explained,...
  • 26 May 2022

    Vitale Barberis Canonico

    During the presentation of the Circular Threads report held last June, Alessandro Barberis Canonico of Vitale Barberis Canonico in his speech brought a testimony of what the company has been doing over time on sustainability and what they would like to do. First of all, according to them, in order to reach sustainability it is essential to measure it. It is a commitment that can have a very long impact therefore requires numerous and large investments and particularly significant processing volumes, such as theirs, may need a long time. Vitale Barboris Canonico is a company that produces 5.5 million meters of fabric and 1.5 million formal men’s suits a year. In their pursuit to having a positive impact on the chain of sustainability, they are completely made in Italy and with production facilities close to each other which allows them to reduce a good part of their environmental impact. The creation of specific collections and export activities still remain very critical for their environmental impact. Sustainability, in fact, he continued, must be seen in the entire production cycle, from the production of the raw material, to its processing, to the end of life of the garment produced. In order to get at the level, they are now, they started their journey in 1982 and passed through some milestones in the implementation of sustainability. For instance, as early as 1987 they established a biological water treatment plant with activated carbon at the bottom of the plant that had been placed near a pond in the industry area, where they deliver the purified water till date, and by then, they were already able to purify 100% of the water used and were conferring it into this lake. In 2000-2001, the dyehouse was completely redone by making it all automatic so they could...
  • 28 April 2022

    Successori Reda

    Ercole Botto, CEO of Successori Reda, presented this reality and its approach to circularity during the presentation event of the Circular Threads report last June. Reda is a leading company in the textile sector, began Botto, that feels the responsibility to promote change through sustainable innovation, respect for the environment and social progress in order to ensure a future to next generations.  When it comes to sustainability, Reda embraces several concepts, including transparency, which, as Botto said during his speech, is essential in order to be sustainable. The company is also located in a manufacturing sector that, for economic reasons, had already to apply the principles of circularity to its fibres. For example, during the processing of wool, the first by-product generated in the first step of combing is fat, which is then used as a base in the beauty creams of all the brands in the sector.   Reda’s journey began, continued Botto, somehow in a reckless manner, as they approached this sector when they were already grown up, and it was only through the growing literature on sustainability that they became increasingly aware of the new possibilities and the fact that textiles are the second most polluting sector in the world because they are also the one that wastes the most.   Even the company itself had to learn this: in 2004 it received its first certification for sustainability, and from then until 2018-2019 it was unable to sell its products because they were sustainable products. There were no brands buying from them because they were sustainable and therefore still difficult to justify on the market compared to other similar products.  However, the world has finally started to change and move towards more sustainable and circular purchases. In recent years, the company has also started to certify its products with LCA...
  • 17 March 2022

    The evolution of circular fashion

    Last June, in occasion of the Circular Threads report release, we organised a presentation event with experts from the fashion and textile sector, including Giusy Cannone, CEO of Fashion Technology Accelerator. This accelerator was created to support innovative start-ups within the fashion industry. During her speech, Giusy Cannone talked about some possible applications, innovative case studies that seek to make the process and value chain of fashion more sustainable.   First of all, bith the fashion and the textile industry, she started, uses mainly non-renewable resources usually derived from oil, and synthetic fibres, chemicals and toxic products especially in the dyeing and the finishing phases. Moreover, this sector has a low rate use of the garments, sometimes a maximum of 5-6 times, and has a complicated relationship with recycling activities, which is still not enough widespread. Although at the moment the numbers are not reassuring and there is still a lot to do, there are many stakeholders who, through different steps, can make the fashion industry genuinely more circular.   Zooming on what innovation entrepreneurs, also called innovators, do they start from the input, since fabric is not the only important step in the fashion value chain, but it has a significant impact. In this respect, one of the solutions that has already been developed is fabric derived from recycled materials. For instance, recycled polyester, a fabric that is derived from recycled plastic and then reconstituted into polyester fibres. This operation can save around 59% energy compared to virgin polyester.   Moreover, widely used is also the recycled nylon, a product resulting from activities such as fishing. The well-known company Econyl has done an enormous amount of work to bring this solution to market. Even in the luxury segment, recycled nylon is beginning to be introduced, which can significantly save real resources and reduce oil...
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