best road

  • 18 December 2020

    Circular Materials

    By Marco Capellini – CEO at MATREC English Version The article is based on Marco Capellini’s intervention at the second edition of Re-think-Circular Economy Forum last October 2020. Marco split his speech in 3 chapters. The first one, called “We can’t change what we can’t measure” is an extremely important topic that allows us to understand how the design of a product can measure the efficient use of resources. Why it is important to apply circularity measurement models? First of all, because circular economy must offer us tangible results in order to quantify the resources used; secondly, because it enables companies to define improvement strategies. Thirdly, to communicate clearly the results obtained, fourthly, to quantify the economic cycle of resources used in the input and output process. As Matrec, they are developing different projects to measure the circularity of the product: furniture, fashion services, food and others with particular attention to the type of material used. Generally they face 2 problems: many companies don’t know about circular economy business models and they think circular economy is just recycling waste; many companies don’t know how to apply the circular economy to product or services. For this reasons, Marco has designed a roadmap that let companies get a first view of circular economy and understand which KPI should be used for a metric definition. This roadmap could be an opportunity to understand the approaches to follow in a product circularity measurement project and choose the most coherent route to apply to products. The best solution would be consider all these aspects but this requires a lot of time and expenses. It is important to contextualize the product step by step, trying to improve the scope of measurement. For example it is possible to start with a qualitative approach and then move on...
Social Share Buttons and Icons powered by Ultimatelysocial