#businessmodel

  • 3 September 2021

    Pulp Pantry

    English Food waste is still one of the biggest world problems, indeed according to FAO around 1.3 billion tonnes of food gets lost or wasted every year. As Kaitlin Mogentale, founder of Pulp Pantry told us, generally, food waste creates a huge burden on the world, environmentally and socially, as resources are extracted to produce food that will never be eaten. In fact, it is estimated that if food waste were a country, it would be the 3rd largest emitter of greenhouse gases behind China and the US. Who is Kaitlin Mogentale and what is Pulp Pantry? Kaitlin Mogentale earned a degree in Environmental Studies, with an emphasis on Social Entrepreneurship, and Urban Policy & Planning at the University of Southern California, is a self-proclaimed food waste warrior and the founder of Pulp Pantry, which she started in 2015. Pulp Pantry transforms upcycled ingredients —the overlooked, nutritional byproducts of fruit and vegetable processing —into wholesome, better for people and better for the planet, snack staples. “Waste Less, Thrive More”, is the company motto, because a thriving humanity depends on a thriving, healthy planet. Kaitlin had her business idea while looking at a friend who wanted to waste his carrot pulp. She could not stand it and decided to make cookies from the saved carrot pulp instead. She started her business when she became closely acquainted with the unsettling disparities in the American food system. In a country where obesity and preventative diseases are sweeping the nation, the paradox is that the foods people could benefit from most are the very foods going to waste at the greatest rates: fruits and vegetables.  The mission of Pulp Pantry is indeed to transform upcycled ingredients – the overlooked, nutritional byproducts of fruit and vegetable processing – into products with the ingredients, nutrition, and...
  • 25 June 2021

    Circular Business Models

    By Irene Ambrosi English Version Why it is so important? As we know the traditional systems of production are facing the challenge of shifting to sustainable manufacturing. This shift is needed to meet the Sustainable Development Goals and to reach the Carbon Neutrality Goal set by Europe by 2050. Over the last decade, the interest in circular business models has increased among institutions, governments, companies, and other stakeholders. To ensure this transition, businesses need to change the way they generate value. This means that they need to re-think their business model (BM) in order to enable the creation of value while considering resources consumption. What is a business model? A business model is a conceptual tool characterized by three elements: – the value proposition (what value is offered to whom?) – the value creation and delivery (how is the value provided?) – the value capture (how does the company generate value and other types of value?). In a circular milieu, a business model combines the creation of economic value with the narrowing, slowing, or closing of resource loops. In this context, companies that are compelled to interact within an ecosystem of actors need to move from a firm-centric to a network-centric operational logic. Hence, business model innovation towards sustainability and circularity is a fundamental capability for companies. But regardless of the academic definitions of circular business models, what should business management do and how? It is necessary to consider that one of the main aims of companies remains to make profits, therefore it is important to understand that while capturing environmental and social value we still need to consider the profit objective as well. For example, a thrift shop generates revenues by selling secondhand clothes, but it also creates environmental value by reducing the environmental footprint of consumption. We should...
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