circularfashion

  • 5 June 2020

    Seay

    SEAY is production of sustainable beachwear from certified fabrics, short and local sourcing chains, conscious distribution policies and a marketing plan built around an intentional positive environmental impact.  The fashion industry is moving fast to meet growing demand for low environmental impact garments resulting as much sustainable as possible. Organic cotton, recycled fabrics, natural dyes and low-carbon footprint supply chains are becoming day after day more requested in a sector dominated by fast-fashion chains that struggle to guarantee to their shareholders a certain marginality, blocking them to adopt green business models, leaving room for small brands to raise their popularity. So far, in the beachwear industry, very few brands have focused their business on a low environmental impact model and it is with this idea in mind that in March 2019 SOSEATY Collective and its SEAY brand was born. Certified fabrics, short and local sourcing chains, conscious distribution policies and a marketing plan built around a green manifesto.  Not products with an ethnic look or typical of the fair trade sector, but goods able to express the latest fashion trends with the added value of materials and a business model capable of guaranteeing a circular economy. Sustainability in Fashion industry The colors and details of SEAY garments are aligned to the latest swimwear trends, but their certified yarns and the business model built around the paradigms of the circular economy describe the future of fashion. Giorgio Armani’s recent statements on the non sustainability – economic, ecological and ethical – of fashion as it has evolved in the last decade, is aligned with the vision of SEAY: fashion, which has always been a cultural expression, must stop responding to logics of fast fashion and return to a more human and sustainable dimension (both ecologically and socially). Armani underlined the necessary longevity...
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