plasticoffset

  • 20 November 2019

    Plastic offset is here

    Plastic offset is here. Here’s how to do it right by Peter Wang Hjemdahl (Co-Founder, rePurpose Global) A new paradigm is entering the environmental zeitgeist, and that paradigm is plastic offset. So what is it really, and how could it stem the global tide of plastic pollution? Put simply, for every dollar contributed by a polluter, a certain amount of plastic waste would be intercepted from the environment on your behalf as an individual or a company.  All across the developing world, waste management social enterprises have popped up to provide ethical & efficient solutions to our plastic epidemic, yet they are often underfunded and left unable to scale. Inspired by carbon credit, plastic offset is a transformative way of funding these innovations to accelerate our transition towards a circular economy.  Just like carbon, there are as many ways to do plastic offset wrong as ways to do it right. With the complex relationship between consumer responsibility and producer accountability, generating a truly meaningful impact is challenging yet entirely possible. From the landfills and alleyways of Mumbai to corporate headquarters in New York, we spent years understanding both local needs and the global systems that govern our waste. Here are 3 principles we have distilled on how to do plastic offset, right. Principle 1: Hit the problem where it hurts Anywhere in the developing world, if you pay attention to the kinds of plastic that are actually littering our streets, beaches, and landfills, you will notice a trend – it’s dominated by low-value plastic like to-go containers, candy wrappers, and plastic bags.  These materials are classified as low-value plastic because they are extremely difficult to recycle. Shanghai, Cairo, New Delhi, Nairobi, Jakarta – a vibrant informal recycling industry do exists in cities worldwide and employs tens of millions of workers who...
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