sustainablecities

  • 14 January 2020

    RiceHouse

    By Tiziana Monterisi – RiceHouse CEO RiceHouse is a start-up born in 2016 that tackles the problem related to the construction building sector, that in EU is responsible for 40% of energy consumption, 36% of CO2 emissions and it generates 1/3 of all waste. The problem is widely acknowledged, and EU is setting clear guidelines for a resource-efficient and sustainable circular economy, with the vision of a decarbonised building stock by 2050. In addition, the UN SDGs (Sustainable Development Goals) objectives for 2030 are focusing on sustainable cities, responsible consumption, renewable energy and action on climate change. The company produces 100% natural building materials and finishing’s, that derive from by-products from rice cultivation and production. RiceHouse uses raw products such as rice straw, husk and bran, introduces them into the construction cycle and at the end of their service life they return in a circular way to the natural cycle. RiceHouse in an innovative way coordinates and controls a short supply chain, creating new economics from the field to the construction site. The company strongly believes that turning organic waste into a source of value is a key feature of the circular economy and from several years promotes the use of rice by-products from short supply chain. All products developed from the company are highly efficient in terms of energy, 100% natural, formaldeide free and made in Italy. Sustainable and green construction trend is growing fast with a prediction to increase 12% by 2026, with a total value of 254 b€ (50% in Europe). It clearly emerges that the value proposition of Ricehouse has all the features to satisfy the needs of the future demand: it proposes an offer in an economic sector in a phase of change that is based on values already incorporated and shared in different sectors...
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