English Version ZEROBARRACENTO is a gender-neutral zero-waste brand envisioning outerwear as a service. The fundamental values of the company are 0% waste and gender on the one side, and 100% traceability, transparency and inclusiveness on the other side. In addition, the hundred percent stand for 100% sustainability, an issue that has been at the core of the brand since the beginning. Following the product principles of the brand, the clothing lines need to be clean, essential and sourced locally. Therefore, the company is exclusively using materials coming from certified suppliers. To guarantee short transportation ways, every step of the design, product development and manufacturing takes place in Italy and factories are chosen in such a way that they are close to the place where the raw materials have been sourced. Moreover, the selected suppliers operate in the cities/regions which show the highest level of expertise in working with sustainable materials. For the organic and recycled wools, Biella and Prato have been chosen as supplier districts for instance. All material inputs are certified, of high quality and flow through a production/consumption chain that is circular. In addition, every product is self-complementary, designed to last and fully traceable throughout the value chain. One of the materials is Newlife™, a certified yarn, made from 100% post-consumer bottles. The patterns of the textiles are developed with a zero-waste design technique that eliminates textile waste at the design stage, an approach that contributes to reduce the use of natural resources. Usually, around 15% of textiles go wasted in the production process of fashion clothes. The technique involves eliminating waste by removing accessories (no buttons, no zippers, no hooks and eyes) and included the selvedge when sewing the garments. This way the final products are finished up with just a few seams. The packaging is made...
sustainablefashion
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5 June 2020English Version SEAY is production of sustainable beachwear from certified fabrics, short and local sourcing chains, conscious distribution policies and a marketing plan built around an intentional positive environmental impact. The fashion industry is moving fast to meet growing demand for low environmental impact garments resulting as much sustainable as possible. Organic cotton, recycled fabrics, natural dyes and low-carbon footprint supply chains are becoming day after day more requested in a sector dominated by fast-fashion chains that struggle to guarantee to their shareholders a certain marginality, blocking them to adopt green business models, leaving room for small brands to raise their popularity. So far, in the beachwear industry, very few brands have focused their business on a low environmental impact model and it is with this idea in mind that in March 2019 SOSEATY Collective and its SEAY brand was born. Certified fabrics, short and local sourcing chains, conscious distribution policies and a marketing plan built around a green manifesto. Not products with an ethnic look or typical of the fair trade sector, but goods able to express the latest fashion trends with the added value of materials and a business model capable of guaranteeing a circular economy. Sustainability in Fashion industry The colors and details of SEAY garments are aligned to the latest swimwear trends, but their certified yarns and the business model built around the paradigms of the circular economy describe the future of fashion. Giorgio Armani’s recent statements on the non sustainability – economic, ecological and ethical – of fashion as it has evolved in the last decade, is aligned with the vision of SEAY: fashion, which has always been a cultural expression, must stop responding to logics of fast fashion and return to a more human and sustainable dimension (both ecologically and socially). Armani underlined the...