• 17 September 2021

    Un approccio alla circolarità urbana

    Italiano La Professoressa Simona Tondelli dell’Università di Bologna è stata nostra ospite in occasione di Hacking the City lo scorso aprile. Il suo intervento, sintetizzato in questo articolo, si è concentrato sull’applicazione dell’economia circolare nell’ecosistema urbano.  Il focus della Prof.ssa Tondelli è sulla circolarità urbana, che è per noi oggi un tema centrale poiché le città sono solitamente luoghi in cui la maggior parte degli impatti che noi generiamo si concentrano, ma li subisce anche perché la gran parte della popolazione mondiale vive qui e continuerà ad aumentare. Inoltre, nelle città abbiamo circa l’81% dei consumi; la metà delle città con oltre 100.000 abitanti tendono a soffrire di scarsità idrica; possono esserci problemi di food security; l’artificializzazione del suolo che causa la perdita di terreni agricoli; si consumano il 60-80% di risorse naturali; si producono oltre il 50% dei rifiuti e oltre i 2/3 delle emissioni di gas serra oltre a consumare circa il 60% dell’energia.  Bisogna però tener presente che le città sono tutte molto diverse tra loro, sia al loro interno che tra di loro, avendo queste diversi stadi di sviluppo che possono vedere città caratterizzate da spopolamento o invecchiamento della popolazione provocando quindi l’abbandono di spazi ancora utilizzabili, ad esempio Detroit, e dall’altra parte, ci sono invece città in cui la popolazione tende a concentrarsi perché sono poli economici importanti, spostando invece attività meno redditizie nelle periferie, ad esempio Vancouver.  Un possibile approccio alla circolarità urbana è quello sviluppato dalla Circular Cities Hub che spiega quali sono le caratteristiche che una città dovrebbe avere per diventare effettivamente circolare:  La “città locale”, nel senso che la chiusura del ciclo a cui si ambisce deve concretizzarsi il più possibile nella produzione e nel consumo all’interno dei confini di questo centro.   La “città in loop”, un luogo dove le risorse vengono riciclate, riutilizzate, recuperate e poi usate per...
  • 14 September 2021

    Comunicato Stampa

    RE-THINK CIRCULAR ECONOMY FORUM APPRODA A TARANTO Conferenza stampa di presentazione Martedì 14 settembre 2021 – ore 11.00 Castello Aragonese, Piazza Castello 4, Taranto Presentazione dell’evento del 28 e 29 settembre in cui aziende, istituzioni, startup ed enti di ricerca mostreranno il loro percorso tutto circolare per favorire la nascita di attività innovative e imprenditoriali nel territorio pugliese 28-29 settembre 2021 – 28 settembre dalle 9.00 alle 18.30 & 29 settembre dalle 9.15 alle 18:16 – Evento in presenza e online – Link per registrazione Milano, 14 settembre 2021 – Mancano pochissimo a Re-think – Circular Economy Forum che, per questa edizione, approda a Taranto. Il 28-29 settembre presso il Dipartimento Jonico dell’Università di Bari la protagonista indiscussa sarà l’economia circolare. Il giorno 14 settembre si è svolta la conferenza stampa dove hanno partecipato il Sindaco di Taranto Rinaldo Melucci, Silvio Busico, Presidente di ITS Logistica Puglia, Francesco Fumarola, Co-fondatore di Tondo, Patrick Poggi Presidente di Eurota ETS, e Gianni Azzaro, Consigliere Nazionale ANCI. Durante la conferenza sono stati annunciati alcuni dei temi che verranno trattati durante la due giorni. Si partirà dal Green Deal, caposaldo europeo per l’attuazione di nuovi importanti cambiamenti nell’industria e non solo, fino a raccontare i progetti più virtuosi messi in campo nel territorio tarantino e pugliese in ambito economia circolare. Tanti gli ospiti d’eccezione locali, nazionali ed internazionali che parteciperanno alla 2 giorni, da corporate e startup ad enti di ricerca ed attori istituzionali, che a diverso livello stanno portando avanti e supportando progetti sull’Economia Circolare. Main sponsor dell’iniziativa è Eni, che, grazie alla sua presenza storica nel territorio, ha instaurato importanti rapporti con il tessuto sociale, mettendo a disposizione conoscenze e risorse, in linea con la vocazione del territorio, per dare voce alle sue innumerevoli potenzialità. Con il contributo di Eni, co-protagonista nell’organizzazione...
  • 10 September 2021

    How Sustainability Report can drive Trust

    By Giovanna Matrone and Simone Bambagioni, Tondo associates English Every day organizations take decisions with a direct impact on their internal and external stakeholders. In order to build trust and make stakeholders understand the organization’s true value, risks and opportunities linked to these decisions need to be transparently communicated. A key enabler to realize this process is the sustainability report. A corporate sustainability report is a periodical report released by companies with the goal of making public their commitments – as well as their actions – in social and environmental areas. Although it isn’t (yet) mandatory, an increased interest of public opinion on these areas pushes companies to disclose non-financial information about how they operate and run their social and environmental challenges. So, it becomes mandatory for organizations to give insights about how they’re taking care of environmental (CO2 production, raw material use, energy management) and social (Diversity Equity and Inclusion, respect for human rights) concerns. Being a not-mandatory self-initiative, there is not a regulatory standard to refer to. Therefore, to make this reporting as useful as possible for companies as well as for stakeholders, a unified – widely recognized – standard is required allowing reports to be quickly assessed, fairly judged, and simply compared. Since international companies have started developing sustainability reports, the most used framework is the Global Reporting Initiative (GRI). However, while some (medium-large) organizations choose to write a standardized report useful for specific certifications, others opt instead for a free-style report. Either way, some items are often included: a CEO statement briefly introducing the vision and the drivers behind the sustainability report; a presentation of the organization’s governance structure and business model; a SWOT analysis for opportunities and threats linked to company’s business; a materiality analysis in which the main worries of the organization and stakeholders...
  • 3 September 2021

    Pulp Pantry

    English Food waste is still one of the biggest world problems, indeed according to FAO around 1.3 billion tonnes of food gets lost or wasted every year. As Kaitlin Mogentale, founder of Pulp Pantry told us, generally, food waste creates a huge burden on the world, environmentally and socially, as resources are extracted to produce food that will never be eaten. In fact, it is estimated that if food waste were a country, it would be the 3rd largest emitter of greenhouse gases behind China and the US. Who is Kaitlin Mogentale and what is Pulp Pantry? Kaitlin Mogentale earned a degree in Environmental Studies, with an emphasis on Social Entrepreneurship, and Urban Policy & Planning at the University of Southern California, is a self-proclaimed food waste warrior and the founder of Pulp Pantry, which she started in 2015. Pulp Pantry transforms upcycled ingredients —the overlooked, nutritional byproducts of fruit and vegetable processing —into wholesome, better for people and better for the planet, snack staples. “Waste Less, Thrive More”, is the company motto, because a thriving humanity depends on a thriving, healthy planet. Kaitlin had her business idea while looking at a friend who wanted to waste his carrot pulp. She could not stand it and decided to make cookies from the saved carrot pulp instead. She started her business when she became closely acquainted with the unsettling disparities in the American food system. In a country where obesity and preventative diseases are sweeping the nation, the paradox is that the foods people could benefit from most are the very foods going to waste at the greatest rates: fruits and vegetables.  The mission of Pulp Pantry is indeed to transform upcycled ingredients – the overlooked, nutritional byproducts of fruit and vegetable processing – into products with the ingredients, nutrition, and...
  • 30 August 2021

    What do a pencil and fashion have in common?

    English What do a pencil and fashion have in common? Susanna Martucci, Founder Alisea – Perpetua and Alice Fortuna, Sustainability Communications Manager at WRAD Focus Design, explained to us – during our Re-think Circular Economy Forum 2020 in Milan – what it is and how it is possible. Susanna Martucci is an entrepreneur whose job is to extend the life of materials. She has always worked in sales and communication and after 12 years of experience in a large Italian company, in 1994 she founded her own: Alisea. She was in the business of creating promotional “gadgets” made in Italy. However, a little over a year, products made in China arrived on the market and competing became impossible because they had unbeatable prices and looked exactly as the products she was making. She was risking of going out of business and leaving 20 people unemployed.  One day of that same period she found herself in a bar where an acquaintance gave her a small notebook as a gift. When she opened it she read “no trees has been cut down for the production of this notebook”. This suddenly took her back to 1982 when she was on a train and by her side two university professors were having a conversation: “we are all sitting on a huge landfill, it’s a ticking bomb, a huge problem for future generations but also a great business opportunity for those who will be able to seize it”. However, in 1982, in Italy, nobody had a clue what household waste recycling actually meant.   Then, she asked herself: “Why don’t we give a new life to waste?“. Therefore, she started speaking to her clients’ marketing departments and asked to see the waste their companies were producing. Thanks to the production managers she could walk through their production processes and she could learn about the technical data sheets of the materials. This is the moment when at Alisea they realized how, through creativity, all waste could become the protagonist of a fascinating story to tell. In fact, it was 1996 and from that intuition Alisea found a unique collocation on the market, becoming the only operator in Italy that...
  • 26 August 2021

    Ambiente ed Economia

    by Fabrizio Cinque, Tondo Associate L’ambiente costituisce una fonte di risorse essenziale per il funzionamento del sistema economico, questo perché, come ogni attività umana, l’attività economica si svolge all’interno dell’ambiente naturale. L’ambiente fornisce risorse economiche: le materie prime. Esse sono un bene economico in forma grezza, che l’uomo, attraverso cicli produttivi, può trasformare in beni di consumo pronti a soddisfare i bisogni umani. Ciò però impoverisce l’ambiente, perché nonostante la natura sia una riserva di beni materiali molto grande, non è illimitata, di conseguenza, le materie prime sono risorse scarse. Quando si parla di scarsità di una risorsa naturale questa può essere assoluta (stock) e in tal caso si parla di risorse esauribili (non rinnovabili) oppure relativa, è il caso di risorse rigenerabili (rinnovabili). Ambiente ed Economia sono quindi due sistemi inseparabili e in continua relazione.  Ci sono pertanto due distinti metabolismi sul nostro pianeta: il metabolismo biologico, o della Biosfera, cioè i cicli della natura e il metabolismo tecnico, detto anche Tecnosfera, cioè i cicli dell’industria. Biosfera e Tecnosfera: definizioni e funzionamento La Terra viene divisa da alcuni studiosi in varie «sfere»: Litosfera, Idrosfera, Atmosfera e, da pochi anni, è stata introdotta anche la Tecnosfera.  Il sistema che comprende Litosfera (l’insieme delle terre emerse), Idrosfera (insieme delle acque) e Atmosfera è chiamato Biosfera. Quest’ultima comprende tutti gli ecosistemi della Terra e si può quindi considerare formata dall’insieme degli ambienti fisici del pianeta che possono ospitare organismi viventi. Caratteristica fondamentale della Biosfera è la diversità biologica (o biodiversità), cioè, la varietà di organismi viventi nelle loro diverse forme, e nei rispettivi ecosistemi.  La parola Tecnosfera è stata coniata dal professore di geologia e ingegneria civile della Duke University Peter Haff, che afferma: «La tecnosfera è fatta dalle strutture che l’uomo ha costruito nel tempo: centrali elettriche, linee di trasmissione, strade, edifici, mezzi di trasporto, templi, aziende agricole,...
  • 24 August 2021

    Re-think – Taranto

    Comunicato Stampa RE-THINK CIRCULAR ECONOMY FORUM APPRODA A TARANTO Aziende, organizzazioni, istituzioni, startup ed enti di ricerca mostreranno il loro percorso tutto circolare per favorire la nascita di attività innovative e imprenditoriali nel territorio pugliese 28-29 settembre 2021 – 28 settembre dalle 9.30 alle 18.30 & 29 settembre dalle 9.30 alle 18:00 – Evento in presenza e online – Link per registrazione Milano, 24 agosto 2021 – Con l’obiettivo di favorire la nascita di attività innovative e imprenditoriali nel territorio pugliese, Tondo, organizzazione internazionale operante nel settore dell’economia circolare, annuncia l’organizzazione del prossimo appuntamento di Re-think Circular Economy Forum che si terrà a Taranto il 28 e 29 settembre 2021. Si tratta di un grande evento in modalità mista sia in presenza fisica e sia online, questo il link per la registrazione. Tra i partner il Comune di Taranto e l’associazione ETS Eurota, partner territoriale di Tondo per Re-think Circular Economy Forum nella città dei due mari, Fondazione ITS Logistica ed Epm Servizi. Protagonista indiscussa sarà l’economia circolare.  Nello specifico verranno trattate tematiche centrali per il territorio tarantino come la transizione energetica e le energie rinnovabili, la gestione ambientale e dei rifiuti e i porti circolari. Verranno infatti raccontati i trend emergenti e le tecnologie che utilizzano nuove fonti energetiche pulite, che trasformano i porti in luoghi dove implementare l’economia circolare, e che permettono il recupero dell’ambiente e dell’ecosistema, la gestione dei rifiuti derivanti plastiche e pneumatici e la produzione di bioplastiche dagli scarti organici. “Abbiamo subito individuato una connessione importante – spiega il sindaco di Taranto, Rinaldo Melucci – tra le attività di Tondo e dell’associazione Eurota e i principi del nostro piano di transizione energetica, economica ed ecologica “Ecosistema Taranto”. Per questo non abbiamo avuto dubbi sulla possibilità di essere partner di questa iniziativa, che per alcuni versi...
  • 6 August 2021

    Measuring Circularity

    English Version Jacco Verstraeten-Jochemsen, Lead Business Strategy at Circle Economy joined us in October at our Re-think Circular Economy Forum to talk about why and how we should measure our progress towards a Circular Economy. Circle Economy is an organization that strives to accelerate the practical and scalable implementation of the Circular Economy, which is why they are working to effectively measure circularity levels of different companies in Europe. The desire to create a tool to measure the levels of circularity arose from the realization that although economic growth has been exponential in recent decades, many other parameters have grown at the same time: these include material extraction, CO2 emissions, water scarcity, and loss of biodiversity. This is why, in 2018, Circle Economy started to study how the circularity of the global economy can be measured and, after that, they also introduced new methods to measure the circularity of a country and of a company. This is fundamental because if you can’t measure how circular you are, you can’t improve on that. Circle Economy also found out that people are still not aware of how urgent the situation is. When asked how circular the global economy might be, most people assumed that the level of circularity globally would be between 25 and 50%, when it is truly 9%. This means that only 9% of our materials is cycled on a yearly basis, through several different strategies: reusing, composting, recycling. This also means that more than 90% of materials on a yearly basis are lost, landfilled, or incinerated. But how does this work in practice? How can Circle Economy measure the circularity of a company? Jacco presented as an example the results they obtained when analyzing the Danish company Rockwool, which is one of the biggest producers of insulation materials for buildings in...
  • 2 August 2021

    Fili Pari: wearable marble

    English Is it possible to imagine the use of marble in the textile industry? Can marble be light? It sounds incredible, but Francesca Pievani and Alice Zantedeschi, Co-founders of Fili Pari, explained to us – during our Re-think Circular Economy Forum 2020 in Milan – how that can be done. Fili Pari is an innovative Start-Up focused on research and development of unconventional materials for the textile industry, respecting the territory and the environment. The Start-Up specializes in the development of cutting-edge technologies for the enhancement of marble powders. Fili Pari aims to contribute to protecting the land and valleys from the mountain’s dismemberment and encourage the use of by-products as a raw material. Fili Pari was born from the desire to create a new deep connection between the Italian territory and the textile industry. Fili Pari’s concept starts in fact from marble, a natural, typical element of the Italian territory. Since ancient times marble has been used in art, architecture, and represents a cultural, economic, and geological heritage, a symbol of uniqueness and timeless excellence. For instance, the Carrara marble is one of the most precious and luxurious marbles in the world.  Generally speaking, Italian marble is among the most valuable in the world and it represents a very important sector of Made in Italy. The Italian stone industry boasts the fifth position in the world ranking for processed marbles, with a share of 10%. The supply chain has more than 3,200 companies and 33,800 employees and reached in 2016 a production worth 3.9 billion euros, three-quarters of which is destined to foreign countries. However, marble was never used in the textile sector. Before Fili Pari, there was no connection or synergy between these two industries. In fashion, it was used as an aesthetic inspiration through prints that reproduce...
  • 28 July 2021

    Coffefrom: from nature, the future

    English Version Have you ever thought that spent coffee grounds could not be a waste, but a great resource?  Let’s start with some numbers. Italy imports annually around 606 thousand tonnes of coffee (this is 17% of the EU’s coffee imports), and on average an Italian consumes 6 kg of coffee annually. As we can see, Italy is a significant coffee consumer, which means that Italy produces a significant quantity of spent coffee grounds. Spent coffee grounds have a lot of qualities: in particular, they are rich in nitrogen, an element with a high potential for energy production, saturated fatty acids, and cellulose. They can be used in several industries as they can be used to produce cosmetics, compost, pellets, biofuels, etc.  While some industries do recognize the potential of spent coffee grounds, there are some innovative startups that truly went above and beyond. Coffeefrom uses this resource in a circular way, with a zero-waste approach.  Coffeefrom is an Italian company that was born in 2019, it is based in Milan and it brought an innovative, extremely versatile, and sustainable material of biological origin material on the market. This material is made using spent coffee grounds of industrial origin, in a truly sustainable and circular fashion. Coffeefrom is the second circular economy spin-off launched by a local cooperative, Il Giardinone Cooperativa Sociale. The first experience dates back to Expo 2015, when the team of Il Giardinone experimented with the recovery and transformation of coffee grounds from Lavazza bars, using them to cultivate fresh mushrooms. In 2016, FungoBox was launched: the kit allows for self-production of fresh mushrooms from urban coffee waste.  Over time, the know-how of Il Giardinone in the recovery and transformation of coffee by-products strengthened and a new entrepreneurial vision was born: this is how Coffeefrom first came...
  • 20 July 2021

    Future Cities: Urban Forestry

    English Version Cities are the first cause and at the same time victims of global warming, but can they be the first resource for fighting climate change? Stefano Boeri, President of Triennale Milano, was our guest during our Re-think Circular Economy Forum last October. He firmly believes that yes, a city could be the first resource for tackling climate change. He thinks of vegetation as an essential element of architecture and this is what makes his projects special.  He started his speech by highlighting how by 2030, 60% of the global population is projected to live in urban areas and that cities consume 75% of the world’s natural resources and account for more than 70% of global CO2 emissions. To avoid producing new CO2 and absorbing the emissions that already exist in the atmosphere, plants and trees are extremely efficient. His Urban Manifesto explains more about this. During our event, Stefano presented an innovative project Smart Forest City in Cancun, Mexico. He chose this city because, in this urban area, a Chinese company has already destroyed part of the mangroves forest in order to build a mall. The idea of Smart Forest City is the concept of Urban Forestry, to contrast deforestation. The main idea behind Smart Forest City is to create sustainable spaces and help the city to become self-sufficient. The city will host up to 130.000 people, it will have 5 or 6 epicenters around a series of University departments. It will be composed of more than 7 million trees and thousands of other plants. The most interesting part of the project is the buffer zone: the perimeter of this new city is composed of solar panels and a place for agricultural fields, where it will be possible to cultivate and produce part of the food for the...
  • Italiano La Professoressa Simona Tondelli dell’Università di Bologna è stata nostra ospite in occasione di Hacking the City lo scorso aprile. Il suo intervento, sintetizzato in questo articolo, si è concentrato sull’applicazione dell’economia circolare nell’ecosistema urbano.  Il focus della Prof.ssa Tondelli è sulla circolarità urbana, che è per noi oggi un tema centrale poiché le città sono solitamente luoghi in cui la maggior parte degli impatti che noi generiamo si concentrano, ma li subisce anche perché la gran parte della popolazione mondiale vive qui e continuerà ad aumentare. Inoltre, nelle città abbiamo circa l’81% dei consumi; la metà delle città con oltre 100.000 abitanti tendono a soffrire di scarsità idrica; possono esserci problemi di food security; l’artificializzazione del suolo che causa la perdita di terreni agricoli; si consumano il 60-80% di risorse naturali; si producono oltre il 50% dei rifiuti e oltre i 2/3 delle emissioni di gas serra oltre a consumare circa il 60% dell’energia.  Bisogna però tener presente che le città sono tutte molto diverse tra loro, sia al loro interno che tra di loro, avendo queste diversi stadi di sviluppo che possono vedere città caratterizzate da spopolamento o invecchiamento della popolazione provocando quindi l’abbandono di spazi ancora utilizzabili, ad esempio Detroit, e dall’altra parte, ci sono invece città in cui la popolazione tende a concentrarsi perché sono poli economici importanti, spostando invece attività meno redditizie nelle periferie, ad esempio Vancouver.  Un possibile approccio alla circolarità urbana è quello sviluppato dalla Circular Cities Hub che spiega quali sono le caratteristiche che una città dovrebbe avere per diventare effettivamente circolare:  La “città locale”, nel senso che la chiusura del ciclo a cui si ambisce deve concretizzarsi il più possibile nella produzione e nel consumo all’interno dei confini di questo centro.   La “città in loop”, un luogo dove le risorse vengono riciclate, riutilizzate, recuperate e poi usate per...
  • 14 September 2021

    Comunicato Stampa

    RE-THINK CIRCULAR ECONOMY FORUM APPRODA A TARANTO Conferenza stampa di presentazione Martedì 14 settembre 2021 – ore 11.00 Castello Aragonese, Piazza Castello 4, Taranto Presentazione dell’evento del 28 e 29 settembre in cui aziende, istituzioni, startup ed enti di ricerca mostreranno il loro percorso tutto circolare per favorire la nascita di attività innovative e imprenditoriali nel territorio pugliese 28-29 settembre 2021 – 28 settembre dalle 9.00 alle 18.30 & 29 settembre dalle 9.15 alle 18:16 – Evento in presenza e online – Link per registrazione Milano, 14 settembre 2021 – Mancano pochissimo a Re-think – Circular Economy Forum che, per questa edizione, approda a Taranto. Il 28-29 settembre presso il Dipartimento Jonico dell’Università di Bari la protagonista indiscussa sarà l’economia circolare. Il giorno 14 settembre si è svolta la conferenza stampa dove hanno partecipato il Sindaco di Taranto Rinaldo Melucci, Silvio Busico, Presidente di ITS Logistica Puglia, Francesco Fumarola, Co-fondatore di Tondo, Patrick Poggi Presidente di Eurota ETS, e Gianni Azzaro, Consigliere Nazionale ANCI. Durante la conferenza sono stati annunciati alcuni dei temi che verranno trattati durante la due giorni. Si partirà dal Green Deal, caposaldo europeo per l’attuazione di nuovi importanti cambiamenti nell’industria e non solo, fino a raccontare i progetti più virtuosi messi in campo nel territorio tarantino e pugliese in ambito economia circolare. Tanti gli ospiti d’eccezione locali, nazionali ed internazionali che parteciperanno alla 2 giorni, da corporate e startup ad enti di ricerca ed attori istituzionali, che a diverso livello stanno portando avanti e supportando progetti sull’Economia Circolare. Main sponsor dell’iniziativa è Eni, che, grazie alla sua presenza storica nel territorio, ha instaurato importanti rapporti con il tessuto sociale, mettendo a disposizione conoscenze e risorse, in linea con la vocazione del territorio, per dare voce alle sue innumerevoli potenzialità. Con il contributo di Eni, co-protagonista nell’organizzazione...
  • By Giovanna Matrone and Simone Bambagioni, Tondo associates English Every day organizations take decisions with a direct impact on their internal and external stakeholders. In order to build trust and make stakeholders understand the organization’s true value, risks and opportunities linked to these decisions need to be transparently communicated. A key enabler to realize this process is the sustainability report. A corporate sustainability report is a periodical report released by companies with the goal of making public their commitments – as well as their actions – in social and environmental areas. Although it isn’t (yet) mandatory, an increased interest of public opinion on these areas pushes companies to disclose non-financial information about how they operate and run their social and environmental challenges. So, it becomes mandatory for organizations to give insights about how they’re taking care of environmental (CO2 production, raw material use, energy management) and social (Diversity Equity and Inclusion, respect for human rights) concerns. Being a not-mandatory self-initiative, there is not a regulatory standard to refer to. Therefore, to make this reporting as useful as possible for companies as well as for stakeholders, a unified – widely recognized – standard is required allowing reports to be quickly assessed, fairly judged, and simply compared. Since international companies have started developing sustainability reports, the most used framework is the Global Reporting Initiative (GRI). However, while some (medium-large) organizations choose to write a standardized report useful for specific certifications, others opt instead for a free-style report. Either way, some items are often included: a CEO statement briefly introducing the vision and the drivers behind the sustainability report; a presentation of the organization’s governance structure and business model; a SWOT analysis for opportunities and threats linked to company’s business; a materiality analysis in which the main worries of the organization and stakeholders...
  • 3 September 2021

    Pulp Pantry

    English Food waste is still one of the biggest world problems, indeed according to FAO around 1.3 billion tonnes of food gets lost or wasted every year. As Kaitlin Mogentale, founder of Pulp Pantry told us, generally, food waste creates a huge burden on the world, environmentally and socially, as resources are extracted to produce food that will never be eaten. In fact, it is estimated that if food waste were a country, it would be the 3rd largest emitter of greenhouse gases behind China and the US. Who is Kaitlin Mogentale and what is Pulp Pantry? Kaitlin Mogentale earned a degree in Environmental Studies, with an emphasis on Social Entrepreneurship, and Urban Policy & Planning at the University of Southern California, is a self-proclaimed food waste warrior and the founder of Pulp Pantry, which she started in 2015. Pulp Pantry transforms upcycled ingredients —the overlooked, nutritional byproducts of fruit and vegetable processing —into wholesome, better for people and better for the planet, snack staples. “Waste Less, Thrive More”, is the company motto, because a thriving humanity depends on a thriving, healthy planet. Kaitlin had her business idea while looking at a friend who wanted to waste his carrot pulp. She could not stand it and decided to make cookies from the saved carrot pulp instead. She started her business when she became closely acquainted with the unsettling disparities in the American food system. In a country where obesity and preventative diseases are sweeping the nation, the paradox is that the foods people could benefit from most are the very foods going to waste at the greatest rates: fruits and vegetables.  The mission of Pulp Pantry is indeed to transform upcycled ingredients – the overlooked, nutritional byproducts of fruit and vegetable processing – into products with the ingredients, nutrition, and...
  • English What do a pencil and fashion have in common? Susanna Martucci, Founder Alisea – Perpetua and Alice Fortuna, Sustainability Communications Manager at WRAD Focus Design, explained to us – during our Re-think Circular Economy Forum 2020 in Milan – what it is and how it is possible. Susanna Martucci is an entrepreneur whose job is to extend the life of materials. She has always worked in sales and communication and after 12 years of experience in a large Italian company, in 1994 she founded her own: Alisea. She was in the business of creating promotional “gadgets” made in Italy. However, a little over a year, products made in China arrived on the market and competing became impossible because they had unbeatable prices and looked exactly as the products she was making. She was risking of going out of business and leaving 20 people unemployed.  One day of that same period she found herself in a bar where an acquaintance gave her a small notebook as a gift. When she opened it she read “no trees has been cut down for the production of this notebook”. This suddenly took her back to 1982 when she was on a train and by her side two university professors were having a conversation: “we are all sitting on a huge landfill, it’s a ticking bomb, a huge problem for future generations but also a great business opportunity for those who will be able to seize it”. However, in 1982, in Italy, nobody had a clue what household waste recycling actually meant.   Then, she asked herself: “Why don’t we give a new life to waste?“. Therefore, she started speaking to her clients’ marketing departments and asked to see the waste their companies were producing. Thanks to the production managers she could walk through their production processes and she could learn about the technical data sheets of the materials. This is the moment when at Alisea they realized how, through creativity, all waste could become the protagonist of a fascinating story to tell. In fact, it was 1996 and from that intuition Alisea found a unique collocation on the market, becoming the only operator in Italy that...
  • 26 August 2021

    Ambiente ed Economia

    by Fabrizio Cinque, Tondo Associate L’ambiente costituisce una fonte di risorse essenziale per il funzionamento del sistema economico, questo perché, come ogni attività umana, l’attività economica si svolge all’interno dell’ambiente naturale. L’ambiente fornisce risorse economiche: le materie prime. Esse sono un bene economico in forma grezza, che l’uomo, attraverso cicli produttivi, può trasformare in beni di consumo pronti a soddisfare i bisogni umani. Ciò però impoverisce l’ambiente, perché nonostante la natura sia una riserva di beni materiali molto grande, non è illimitata, di conseguenza, le materie prime sono risorse scarse. Quando si parla di scarsità di una risorsa naturale questa può essere assoluta (stock) e in tal caso si parla di risorse esauribili (non rinnovabili) oppure relativa, è il caso di risorse rigenerabili (rinnovabili). Ambiente ed Economia sono quindi due sistemi inseparabili e in continua relazione.  Ci sono pertanto due distinti metabolismi sul nostro pianeta: il metabolismo biologico, o della Biosfera, cioè i cicli della natura e il metabolismo tecnico, detto anche Tecnosfera, cioè i cicli dell’industria. Biosfera e Tecnosfera: definizioni e funzionamento La Terra viene divisa da alcuni studiosi in varie «sfere»: Litosfera, Idrosfera, Atmosfera e, da pochi anni, è stata introdotta anche la Tecnosfera.  Il sistema che comprende Litosfera (l’insieme delle terre emerse), Idrosfera (insieme delle acque) e Atmosfera è chiamato Biosfera. Quest’ultima comprende tutti gli ecosistemi della Terra e si può quindi considerare formata dall’insieme degli ambienti fisici del pianeta che possono ospitare organismi viventi. Caratteristica fondamentale della Biosfera è la diversità biologica (o biodiversità), cioè, la varietà di organismi viventi nelle loro diverse forme, e nei rispettivi ecosistemi.  La parola Tecnosfera è stata coniata dal professore di geologia e ingegneria civile della Duke University Peter Haff, che afferma: «La tecnosfera è fatta dalle strutture che l’uomo ha costruito nel tempo: centrali elettriche, linee di trasmissione, strade, edifici, mezzi di trasporto, templi, aziende agricole,...
  • 24 August 2021

    Re-think – Taranto

    Comunicato Stampa RE-THINK CIRCULAR ECONOMY FORUM APPRODA A TARANTO Aziende, organizzazioni, istituzioni, startup ed enti di ricerca mostreranno il loro percorso tutto circolare per favorire la nascita di attività innovative e imprenditoriali nel territorio pugliese 28-29 settembre 2021 – 28 settembre dalle 9.30 alle 18.30 & 29 settembre dalle 9.30 alle 18:00 – Evento in presenza e online – Link per registrazione Milano, 24 agosto 2021 – Con l’obiettivo di favorire la nascita di attività innovative e imprenditoriali nel territorio pugliese, Tondo, organizzazione internazionale operante nel settore dell’economia circolare, annuncia l’organizzazione del prossimo appuntamento di Re-think Circular Economy Forum che si terrà a Taranto il 28 e 29 settembre 2021. Si tratta di un grande evento in modalità mista sia in presenza fisica e sia online, questo il link per la registrazione. Tra i partner il Comune di Taranto e l’associazione ETS Eurota, partner territoriale di Tondo per Re-think Circular Economy Forum nella città dei due mari, Fondazione ITS Logistica ed Epm Servizi. Protagonista indiscussa sarà l’economia circolare.  Nello specifico verranno trattate tematiche centrali per il territorio tarantino come la transizione energetica e le energie rinnovabili, la gestione ambientale e dei rifiuti e i porti circolari. Verranno infatti raccontati i trend emergenti e le tecnologie che utilizzano nuove fonti energetiche pulite, che trasformano i porti in luoghi dove implementare l’economia circolare, e che permettono il recupero dell’ambiente e dell’ecosistema, la gestione dei rifiuti derivanti plastiche e pneumatici e la produzione di bioplastiche dagli scarti organici. “Abbiamo subito individuato una connessione importante – spiega il sindaco di Taranto, Rinaldo Melucci – tra le attività di Tondo e dell’associazione Eurota e i principi del nostro piano di transizione energetica, economica ed ecologica “Ecosistema Taranto”. Per questo non abbiamo avuto dubbi sulla possibilità di essere partner di questa iniziativa, che per alcuni versi...
  • 6 August 2021

    Measuring Circularity

    English Version Jacco Verstraeten-Jochemsen, Lead Business Strategy at Circle Economy joined us in October at our Re-think Circular Economy Forum to talk about why and how we should measure our progress towards a Circular Economy. Circle Economy is an organization that strives to accelerate the practical and scalable implementation of the Circular Economy, which is why they are working to effectively measure circularity levels of different companies in Europe. The desire to create a tool to measure the levels of circularity arose from the realization that although economic growth has been exponential in recent decades, many other parameters have grown at the same time: these include material extraction, CO2 emissions, water scarcity, and loss of biodiversity. This is why, in 2018, Circle Economy started to study how the circularity of the global economy can be measured and, after that, they also introduced new methods to measure the circularity of a country and of a company. This is fundamental because if you can’t measure how circular you are, you can’t improve on that. Circle Economy also found out that people are still not aware of how urgent the situation is. When asked how circular the global economy might be, most people assumed that the level of circularity globally would be between 25 and 50%, when it is truly 9%. This means that only 9% of our materials is cycled on a yearly basis, through several different strategies: reusing, composting, recycling. This also means that more than 90% of materials on a yearly basis are lost, landfilled, or incinerated. But how does this work in practice? How can Circle Economy measure the circularity of a company? Jacco presented as an example the results they obtained when analyzing the Danish company Rockwool, which is one of the biggest producers of insulation materials for buildings in...
  • 2 August 2021

    Fili Pari: wearable marble

    English Is it possible to imagine the use of marble in the textile industry? Can marble be light? It sounds incredible, but Francesca Pievani and Alice Zantedeschi, Co-founders of Fili Pari, explained to us – during our Re-think Circular Economy Forum 2020 in Milan – how that can be done. Fili Pari is an innovative Start-Up focused on research and development of unconventional materials for the textile industry, respecting the territory and the environment. The Start-Up specializes in the development of cutting-edge technologies for the enhancement of marble powders. Fili Pari aims to contribute to protecting the land and valleys from the mountain’s dismemberment and encourage the use of by-products as a raw material. Fili Pari was born from the desire to create a new deep connection between the Italian territory and the textile industry. Fili Pari’s concept starts in fact from marble, a natural, typical element of the Italian territory. Since ancient times marble has been used in art, architecture, and represents a cultural, economic, and geological heritage, a symbol of uniqueness and timeless excellence. For instance, the Carrara marble is one of the most precious and luxurious marbles in the world.  Generally speaking, Italian marble is among the most valuable in the world and it represents a very important sector of Made in Italy. The Italian stone industry boasts the fifth position in the world ranking for processed marbles, with a share of 10%. The supply chain has more than 3,200 companies and 33,800 employees and reached in 2016 a production worth 3.9 billion euros, three-quarters of which is destined to foreign countries. However, marble was never used in the textile sector. Before Fili Pari, there was no connection or synergy between these two industries. In fashion, it was used as an aesthetic inspiration through prints that reproduce...
  • English Version Have you ever thought that spent coffee grounds could not be a waste, but a great resource?  Let’s start with some numbers. Italy imports annually around 606 thousand tonnes of coffee (this is 17% of the EU’s coffee imports), and on average an Italian consumes 6 kg of coffee annually. As we can see, Italy is a significant coffee consumer, which means that Italy produces a significant quantity of spent coffee grounds. Spent coffee grounds have a lot of qualities: in particular, they are rich in nitrogen, an element with a high potential for energy production, saturated fatty acids, and cellulose. They can be used in several industries as they can be used to produce cosmetics, compost, pellets, biofuels, etc.  While some industries do recognize the potential of spent coffee grounds, there are some innovative startups that truly went above and beyond. Coffeefrom uses this resource in a circular way, with a zero-waste approach.  Coffeefrom is an Italian company that was born in 2019, it is based in Milan and it brought an innovative, extremely versatile, and sustainable material of biological origin material on the market. This material is made using spent coffee grounds of industrial origin, in a truly sustainable and circular fashion. Coffeefrom is the second circular economy spin-off launched by a local cooperative, Il Giardinone Cooperativa Sociale. The first experience dates back to Expo 2015, when the team of Il Giardinone experimented with the recovery and transformation of coffee grounds from Lavazza bars, using them to cultivate fresh mushrooms. In 2016, FungoBox was launched: the kit allows for self-production of fresh mushrooms from urban coffee waste.  Over time, the know-how of Il Giardinone in the recovery and transformation of coffee by-products strengthened and a new entrepreneurial vision was born: this is how Coffeefrom first came...
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